We are an Internet business consulting group that provides specialized consulting services in areas of enterprise-level corporate Internet strategy. Our experience in web development, content management, Internet marketing and the domain name (domaining) business has given us a unique set of skills that allows us to analyze clients’ current Internet development and marketing efforts and provide the necessary guidance for improving those systems.
Our Goals
Our goals when representing our clients are to (1) improve our clients’ knowledge base so they can make informed Internet decisions; (2) provide a framework that will allow those informed decisions to be executed efficiently through the use of standards and efficient marketing resource management; (3) help clients understand the importance of and benefits of formulating their Internet strategy early in the game and integrating it into the areas of product development, competitive intelligence, customer relationship management, market intelligence and reputation management; and (4) establish a mindset that will systematically examine marketing analytics and web analytics and refine the framework and strategy to increase ROI.
A Need For An Independent Consultant
We feel there is great need for our type of independent enterprise-level consulting services. Too often marketing stakeholders are receiving their Internet strategy and marketing advice from the same individuals who are charged with developing those systems. By being independent from large ticket deliverables, we’re not encumbered by our being a stakeholder in any specific type of implementation of our strategies. Consequently, we are able to provide our clients with honest, valuable information and recommendations based upon our own knowledge and experiences in the areas of Internet development and Internet marketing.
Typical Clients
Typically, we focus on advising marketing and corporate IT departments. We have also been retained to supplement general business consultants, and we often consult with upper-level management personnel charged with supervising the development of multiple websites and managing multiple Internet initiatives across a variety of brands, products, and services.
Our consulting services encompass the following areas…
- Corporate Internet strategy as it relates to marketing resource management, policies and procedures involved with standardizing enterprise-level website development and other interactive marketing efforts.
- Corporate Internet marketing strategy as it relates to standardizing systems and procedures for developing, deploying and analyzing the overall marketing and interactive marketing efforts including standardized analytics, ROI analysis, search engine optimization (SEO), and search engine marketing (SEM).
- Strategic Domain Name management services as they relate to domain name acquisition, domain drop monitoring, and strategic deployment of generic and branded domain name assets.
Contact Us
If you’re interested in retaining our services or discussing how we might assist your organization please contact us by completing our contact form or give us a call at 816-365-9207.
