We provide Strategic Internet Planning and Internet Marketing Consulting services to our clients from the standpoint of an impartial and independent consultant. We are not compensated by the execution of our strategy.

Our goal is to make our clients better Internet decision makers by providing them with informed and unbiased information. We make ourselves available to answer questions, we provide training services, lunch and learn sessions, and act as a sounding board for our clients’ questions that involve Internet strategy, Internet marketing, web development and domain portfolio acquisition and management.

Too often marketing stakeholders are guided in their Internet marketing decisions made by advertising agencies, public relations firms and Internet marketing boutiques that are not incentivized to make efficient long-term strategic decisions and/or are not experienced in the areas in which they are charged with managing.  As independent consultants, we do not operate in a yearly budget exhaustion mindset.

Similarly, a corporate IT department can be grounded in preserving current budget funds or preserving internal headcounts rather than looking for the most efficient way to deliver on the marketing and development assignments they are charged with executing.  As independent consultants, we do not operate in a yearly budget/headcount preservation mindset.

We assist our clients in developing an enterprise-wide Internet strategy that is unencumbered by the inherent biases that might exist when a stakeholder in the development or deployment is also charged with guiding Internet strategy.